This is getting old

Here are the latest examples of the "Google Slap" phenomenon:

A keyword that yesterday had an Ave CPC of .14 and a CTR of 4.8% today is inactive with a .20 Min bid.

A keyword that yesterday had an Ave CPC of .1 and a CTR of 32.15% today is inactive with a .2 Min Bid.

A keyword that yesterday had an Ave CPC of .15 and a CTR of 5.24% today is inactive with a .3 Min Bid.


I could go on and on. I've spoken with Adwords support his morning. A very nice CSR was happy to point me to the Adwords Guidelines on optimizing my website and campaign. Somehow he just couldn't bring himself to directly address the question of why my Min Bids for many well performing keywords doubled overnight. He especially avoided answering why this is the second time in the last 7 days that this has happened.

Supposedly, he is going to his "tech support" group to find more answer. Just can't wait to hear them.

Happened again last week

Last weekend a large majority of my successful keywords (5% and higher CTR) suddenly became inactive and had a min bid of .20 and .30 cents. I read everything I could on Google's site about how to "optimize" my campaign, ended up removing several 1000s of keywords that had never gotten any, or just a few clicks over the last 9 months, and as of yesterday morning, saw the min bids drop back down into the single digit range, as they've been for the last 9 months or so.