Wednesday, December 19, 2007

It happened again

Yesterday, 2 terms that had been at a 50 cent minimum bid for about a week, jumped to a $5 minimum bid. I didn't change the website content, but suddenly it's less relevant to those keywords "just because"????

Explain that one.

Tuesday, December 18, 2007

I've been "Google Slap"'ed

I've recently, once again, observed a phenomenom in Google Adwords that I'm starting to hear more and more about in forums, etc. Best I can tell, this is known as "The Google Slap".

One day my Adwords campaign is running along fine, most if not all keywords active, and I decide to tweak the bids, supposedly in an effort to increase my CTR. Lo and behold, once I've changed the bid, the quality of the keyword drops to poor, and all of a sudden the keyword that was formerly active now has a minimum bid of $1, $5 or even $10.

Is anyone else seeing this type of thing happening in Adwords????